About Max
Why Max?
Trillions of dollars sit in U.S. bank and brokerage accounts,
often not fully insured and under-earning their potential. As
a result, American households are missing out on billions of
dollars of interest income each year. We’re here to change
that.
We believe in bringing efficiency and transparency to markets.
With our patented approach to cash management, we’re able to
help you earn more on your cash, without it leaving your own
bank accounts.
If you’re frustrated that the cash sitting in your bank or
brokerage account isn’t earning enough, Max can help.
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What does Max do?
Max can help you earn more on your cash, no matter
where you bank or invest. Max also helps you obtain
more FDIC insurance coverage, up to $2 million per
individual or $8 million per couple based on the number
of online banks currently supported on the Max
platform.
With Max, you can link your existing checking account
or new Max Checking account to higher-yielding savings
accounts at some of the nation’s leading FDIC-insured online
banks. The Max Common Application makes it easy for you to
open new accounts in as little as 60 seconds.
Max then keeps an eye out for changes in interest
rates, proposing to you a monthly allocation of your cash
among your bank(s) that offer the best rates, while keeping
your balances below the FDIC insurance limit at each bank.
Max also helps you maintain a target checking account
balance each month and includes a number of other helpful
features that make it easy to manage multiple bank accounts,
including the ability to see all balances on one screen,
instruct Max, with one click, to send your funds
transfer instructions to your banks on your behalf, and obtain
all 1099-INT tax forms in a single PDF.
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Is Max for me?
Max is designed for individuals, couples, and those
holding trusts who are interested in earning higher yield
while benefitting from increased FDIC insurance coverage.
There is almost no limit to the amount of cash that
Max can help you optimize. There is also no minimum
balance requirement, however, most of our members use
Max to optimize between $50,000 and $5 million of
cash. Many of our members are introduced to Max by
their financial advisors, who can make it even easier to get
started.
FDIC insurance is a function of the number of bank accounts
linked to Max and how those accounts are titled. Given
the current number of online banks supported on the
Max platform, an individual can link
eight online savings accounts to Max
to obtain up to $2 million of incremental FDIC
insurance. Joint accounts can be insured for up to
$4 million. Couples seeking even greater FDIC insurance
coverage can open three Max accounts –— one in the
name of each spouse and a third in their names jointly, with
corresponding sets of online savings accounts —– to obtain up
to $8 million of FDIC insurance coverage. FDIC insurance
for revocable or living trusts varies according to the FDIC’s
rules governing revocable trusts. As Max adds support
for additional online banks, the amount of FDIC insurance
coverage available will increase further.
If you have tens of millions of dollars in cash, or hold cash
within an irrevocable trust or business account, you might be
interested in our partner solution for complex trusts,
foundations, non-profits, and commercial accounts, which can
address extremely high-balance accounts. More information is
available at MaxForBusiness.com.
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How much can I earn?
The leading “brick-and-mortar” banks currently offer between
zero and 0.15% annual percentage yield (APY) on deposits. By
contrast, because of their lower overhead costs, the leading
online banks currently pay between 3.85% and
4.61% APY on deposits. Rates are constantly
changing, but at current interest rates, a typical customer
can expect to earn an additional 4.05% to 4.25% on deposits
every year by using Max.
See how much you can earn with Max:
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Is there a minimum balance required to join Max?
There is no minimum balance required to use Max. Many
of our members start by optimizing smaller balances, and then
grow their balances over time as they become comfortable with
how Max works. While the typical Max member
holds many multiples of the FDIC insurance limit in cash,
we’ve worked hard to make Max accessible to anyone who
seeks to more intelligently optimize the cash that they hold
in their bank or brokerage accounts.
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How does Max work?
Max works by helping you take advantage of the higher
interest rates offered by online banks, which are FDIC insured
in the same manner as “brick-and-mortar” banks. Each month,
Max intelligently proposes to you an optimal
allocation of your balances to help you earn the best
prevailing rates. Then, on your behalf, Max sends to
your banks your funds transfer instructions to help you take
advantage of higher interest rates.
Your funds always flow between your own bank accounts through
a checking account of your choice. You can either link your
existing checking account or you can open up a new
Max Checking account in as little as 60 seconds.
(Learn more about the benefits of
Max Checking.) Then, Max
analyzes your cash balances and recommends that you open
additional savings accounts with online banks to help maximize
FDIC insurance coverage and interest income. You can open many
of these accounts in as little as 60 seconds using the
Max Common Application. Max then monitors interest
rates daily, and, as rates change, periodically proposes to
you how you can move your money between your own accounts so
that you can earn the highest interest rates available.
Max also proposes how you can parcel out your cash to
stay below the current FDIC deposit insurance limits at each
bank. You can choose to override this feature, and forgo full
FDIC insurance in order to earn even more on your cash.
Max only supports nationally-recognized banks that
offer FDIC insurance, competitive rates, a compelling user
experience, and good customer service.
You are always in full control and can decide whether you want
Max to send your funds transfer instructions to your
banks to implement Max’s proposed allocation. You can
change system settings at any time, and still retain full
control over each of your accounts individually, so you can
move, deposit, or withdraw your money outside of Max
whenever you want from your own banks. Furthermore, you retain
full access to your existing “brick-and-mortar” banks, with
continued access to teller services, ATMs, and your existing
direct deposit and bill pay relationships.
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How long does it take to set up?
Getting started with Max typically takes approximately
5-10 minutes. After this one-time setup process, you can earn
more forever.
Start with your existing banking or brokerage relationships
and Max will show you online banks that offer superior
interest rates. You can use the Max Common Application to
open savings accounts at multiple online banks simultaneously.
If you already have savings accounts at online banks, you can
link your existing accounts to Max right away. For
detailed step-by-step instructions, download the
Max Setup Guide.
Max requires that you link one checking account and at
least one online savings account to Max to begin your
first optimization. You may open and link additional savings
accounts at any time.
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How much does it cost?
Max charges a quarterly fee of 0.04% (4 basis points,
or $40 per $100,000) on the cash being optimized in your
higher-yielding online savings accounts, subject to a minimum
of $20 every three months. The first quarterly fee is billed
15 days after the completion of your first optimization, and
then every three months thereafter, for a total of 0.16% per
year. Max does not charge any fees on the cash held
within your checking account, and there are no other
Max fees, account minimums, transfer fees, or service
charges.
Max operates independently, and is committed to
helping maintain the privacy of our members’ personal
information. Unlike many online businesses, we do not sell our
customer list or our members’ personal information. So as to
remain independent, our website contains no advertising or
sponsored promotions from banks. Refer to our
Privacy Policy for more detail on how
we safeguard your personal data.
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Can I cancel at any time?
Yes, you may cancel at any time. Max calculates and
bills your membership fee 15 days after the completion of your
first optimization and every 3 months thereafter. Upon
cancellation, no further fees will be payable, but no credits
are given for partial quarters.
Upon cancellation of your Max membership, you retain
full access to all of your savings accounts, but Max
will no longer propose to you how to optimize your accounts,
and you will no longer have access to the Max
Dashboard, Intelligent Funds Transfers℠, Consolidated Tax
Reporting and other features.
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When was Max founded / when did Max launch?
Six Trees Capital LLC, the company behind Max, was founded
on July 1, 2013. The first beta version of Max was
made available to a select group of users in January 2014, and
following the completion of three months of intensive beta
testing and patent filings, Max was launched on an
invitation-only basis beginning in April 2014. Max
opened to the public in September 2014. Ever since, our
development team has been hard at work adding new features and
support for more banks.
Max is led by a management team with backgrounds in
banking, wealth management, and technology and is guided by an
esteemed Board of Advisors.
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Getting Started
How do I join?
You can join Max here. Enter
your name, email address, and telephone number. Then, you can
open a new Max Checking account or link your existing
checking account; you can then open or link one or more online
savings accounts. If you don’t already have online savings
accounts, you can use the Max Common Application to open
new accounts in as little as 60 seconds. Finally, tell
Max to start your first optimization. Thereafter, each
month Max proposes how you can optimize your cash
allocation, helping you earn as much as possible while keeping
your funds FDIC-insured.
You can also download our one-page Setup Guide to help
walk you through the process.
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What happens after I join Max?
Max works quietly in the background, keeping an eye
out for changes in interest rates. By default, once a month,
Max’s computers analyze your balances to determine
whether your funds could be more optimally allocated among
your own accounts. If Max sees an opportunity for you
to earn more, or obtain more FDIC coverage, Max
proposes a reallocation to you. If you do not adjust,
postpone, or reject Max’s proposed optimization,
Max sends to your banks, on your behalf, your funds
transfer instructions to move your funds between your
accounts. Your banks will then execute funds transfers between
your accounts in accordance with your transfer instructions.
Max also helps you restore your checking account
balance to your desired level each month. You can view your
balances at any time from the Max Dashboard, track the
status of each optimization, instruct Max to send to
your banks, on your behalf, funds transfer instructions to
transfer cash back to your checking account with the click of
a button, or request additional optimization proposals from
Max with our Optimize-On-Demand feature.
All accounts are your own bank accounts, held directly by you
in your own name, and you retain direct access to each account
outside of Max. You can view all your balances in
real-time via the Max Dashboard, visible on any
computer or mobile device.
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Optimizations and Funds Transfers
How often will Max analyze my accounts to help me earn more?
By default, Max proposes to you an optimization of
your account balances monthly. You may change the date of the
month on which Max proposes this optimization to you,
or suspend Max’s proposed optimizations whenever you
wish. You can also use Max’s Optimize-On-Demand
feature to request an extra optimization proposal in between
scheduled monthly optimization proposals.
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What happens to my funds during an optimization?
Max sends your funds transfer instructions, on your
behalf, to your banks telling them when you wish to transfer
your funds between your accounts in search of the highest
yield. During the funds transfer process, the portion of your
funds that are being transferred by your banks may be
unavailable for 2-–3 days as they move from one bank to
another via the ACH network. All funds transfers are executed
by your existing banks; Max never takes custody of
your funds.
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What do I need to do on an ongoing basis?
Beyond initial account setup, you can review Max’s
monthly proposed optimizations to determine whether to adjust,
postpone, or reject Max’s proposed optimization.
Occasionally Max may recommend that you establish
additional online accounts at new online banks as your cash
balances increase. Max will only support banks on the
Max platform which Max believes pay
competitively-high interest rates, and that offer a good
customer experience. If at any time you wish to change your
Max settings, such as how much money you desire to
keep in your checking account following each optimization,
it’s easy to do so from your computer, tablet, or smartphone.
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Can I still access my accounts once I enroll in Max?
Absolutely. You retain direct access to each of your accounts,
can withdraw and deposit funds on your own outside of
Max, and can change your Max settings at any
time from your computer, tablet, or smartphone.
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Can Max help me transfer funds between savings and checking?
Yes. Max has an Intelligent Funds Transfer℠
feature. Between scheduled optimizations, you can instruct
Max to send funds transfer instructions on your behalf
to your banks to transfer money from your checking account to
your selection of linked online savings accounts, or from
these savings accounts back to your checking account.
Max proposes to you the optimal set of your accounts
from which to draw the funds, or into which of your accounts
to deposit the funds, so that you continue to optimize your
cash. All funds transfers are executed by your banks, and
occur via the ACH network. There are no incremental
Max fees associated with these transfers.
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What happens at tax time?
Max includes a helpful feature called Consolidated Tax
Reporting. Each online bank will prepare a 1099-INT statement
for any accounts that have earned at least $10 in interest
during the year. Upon your request, Max will attempt
to gather the 1099-INT statements for all of your linked
online savings accounts and will deliver them to you by email
in a single password-protected PDF file that you can print or
forward on to your accountant. Please note that certain banks
report all interest-bearing accounts on a single 1099-INT
form, in which case your 1099-INT from a bank at which you
maintain other accounts may also include information about
other checking accounts, savings accounts, or CDs at the bank
that are not linked to Max.
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How can I donate the incremental interest I earn with Max to charity?
Max has partnered with
The Robin Hood Foundation, New
York’s largest poverty-fighting nonprofit, to allow
Max members to donate a portion or all of the interest
they earn with Max directly to Robin Hood’s efforts.
Robin Hood is a 501(c)(3) organization and your gift to
them is tax-deductible as permitted by law. Learn more about
donating directly to Robin Hood through Max.
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Do I need a mobile app to use Max on the go?
Max was built with responsive design, meaning that the
full functionality of the Max website is available on
any mobile device. There is no need to download an app. Simply
open www.maxmyinterest.com
in your mobile web browser and login as you would normally.
You can also create a shortcut in iOS or Android, so that
Max will appear as an icon on your home screen.
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Supported Banks and Account Types
Which bank accounts are supported by Max?
If you open a Max Checking account, you can link
Max to any combination of checking, savings, and
brokerage accounts at thousands of financial institutions
nationwide. You can also link Max directly to your
existing checking account at 18 of the largest
banks and brokerage firms in the country, including Bank of
America, JPMorgan Chase, Citibank, Wells Fargo, First Republic
Bank, USAA, Fidelity (CMA accounts) and Charles Schwab Bank.
You then open/link one or more FDIC-insured savings accounts
at leading online banks including: Ally Bank, BankProv, Barclays, BrioDirect powered by Webster Bank, Customers Bank, Fieldpoint Private, Quontic Bank, UFB Direct, and Veritex Community Bank. If
you already have online savings accounts, you can link your
existing accounts to Max. If you are new to online
banking, you can use the Max Common Application to help you
open multiple online bank accounts in as little as 60 seconds
by filling out a single form.
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Checking
Do I have to link my main checking account to Max?
You can link any checking account to Max; it need not
be your main transactional checking account. Some members
elect to use a separate checking account with Max,
such as Max Checking, to manage excess cash separately
from their main checking account. Others elect to link
Max to their brokerage account, to earn more on the
idle cash within their portfolios.
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What if I don’t have a checking account at one of the banks that Max supports?
If you don’t have an existing banking relationship with one of
the banks that Max currently supports, you can open a
Max Checking account in as little as 60 seconds. You
can then easily link your existing checking, savings, and
brokerage accounts at thousands of financial institutions
nationwide to Max Checking, enabling you to earn more
across all your accounts. Many Max members choose to
use a second checking account (separate from their main
checking account) for the purpose of optimizing their excess
cash.
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Can I tell Max how much I want to keep in my checking account?
Yes. When you link your checking account to Max, we
will ask you how much money you prefer to keep in your
checking account. Max takes this Target Balance into
account when it proposes an optimization for your accounts,
such that at the completion of each proposed optimization,
your checking account balance should equal your Target
Balance. Should your checking account balance exceed your
Target Balance at the time of a proposed optimization,
Max will propose you sweep your excess cash into your
online savings accounts; if your checking balance is lower
than your Target Balance, Max will propose you move
funds from your online savings accounts back into your
checking account. Should your needs change, you can adjust the
Target Balance for your checking account on your Profile Page
under the Linked Accounts heading. We recommend setting a
Target Balance that exceeds your typical monthly cash needs or
minimum balance requirements, since Max’s quarterly
membership fee will be deducted from your checking account.
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What if my spouse and I maintain separate bank accounts?
If you and your spouse keep your assets separate, you can each
establish your own Max account, and you and your
spouse can open two sets of online bank accounts – one for you
and one for your spouse. Then link your online savings
accounts to your checking account, and link your spouse’s
online savings accounts to his/her checking account. This will
avoid commingling of assets while ensuring both of you are
optimizing the returns on your cash.
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What if my spouse and I have joint accounts?
If you and your spouse maintain joint accounts, you can share
one Max membership in either one of your names. You
and your spouse can open joint online savings accounts and
link them to your joint checking account, and then to
Max. You and your spouse opening joint savings
accounts at all eight online banks supported
on the Max platform will enable you and your spouse to
avail yourselves of up to $4 million of FDIC coverage
for the joint accounts.
Note: Your and your spouse’s names should appear in the same
order on each of your joint accounts.
Given the current number of online banks supported on the
Max platform, you and your spouse can obtain up to
$8 million of FDIC coverage by opening three Max
accounts (and corresponding sets of online savings accounts),
one for each spouse and a third jointly. This method provides
FDIC coverage up to $2 million for each individual
plus $4 million for the joint accounts, for a total of
$8 million. Note: If you elect to establish multiple
Max accounts in order to maximize FDIC coverage, we
strongly recommend that you use a different checking account
for each Max account.
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How does Max protect against overdrafts?
Max takes into account both the total balance and
available balance in your bank accounts when determining
Max’s proposed monthly optimization. As a result,
Max’s monthly proposed optimization should never cause
an overdraft.
With Max, the manner in which you interact with your
existing checking account remains unchanged. This means that
if you write a check that exceeds your checking account
balance (and you don’t have a backup line of credit with your
bank) then you would run the risk of bouncing a check or
creating an overdraft situation, just as you would in the
absence of Max. As part of its optimization
calculation, Max includes a feature that helps you
restore your checking account to your specified Target Balance
each month.
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Savings
How many online savings accounts should I have?
To ensure your deposits can be fully FDIC-insured, you should
link at least one online savings account for every $250,000 of
cash you wish to optimize. The more accounts you link, the
more flexibility Max will have in helping you earn the
highest yields. You may open or link additional online savings
accounts at any time.
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How can I maximize FDIC insurance coverage?
Individuals can obtain up to $2 million of
incremental FDIC insurance coverage by opening online savings
accounts at the eight online banks supported
on the Max platform, and couples can obtain up to
$8 million of incremental FDIC insurance coverage by
opening a combination of individual and joint accounts at each
of these online banks. For members who need more FDIC
insurance coverage, we also have a partner solution with
The American Deposit Management Co. that can deliver up to $100 million of
FDIC insurance coverage per tax ID. You can learn more
here.
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Are there any fees associated with the transfers between my banks?
Max does not charge any incremental fees for sending
your transfer instructions to your banks on your behalf. None
of the online banks supported on the Max platform
impose any ACH transfer fees either. Please note that some
online banks may charge fees if you request a wire transfer
outside of Max.
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Are there limits on the number of transfers that I can make each month?
Certain of the online banks supported on the Max
platform impose on savings accounts a limit of 6 outbound
transfers per month from the savings account (there is no
limit on the number of inbound transfers.) Max’s
proposed monthly optimization is designed to propose no more
than 1 outbound transfer per month from each bank.
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Can I override the deposit limits for my savings accounts?
Yes. By default, Max assumes that at the completion of
each optimization, you desire to have no more than $248,500 in
each online savings account (this leaves a $1,500 cushion
below the current FDIC insurance limit of $250,000, so that
accrued interest can also be protected). If you indicate that
you have joint accounts, Max targets keeping your
balances below $500,000 per joint account. You may change this
maximum balance to be higher or lower than the pre-set default
by selecting the “Custom” FDIC Coverage option on your
Max Dashboard, and then clicking on the gear icon next
to each savings account to adjust the settings for each bank.
Then click “Save Your Settings” to confirm the change.
Note: FDIC insurance is provided by your banks, not by
Max. If you increase your per-account limits above the
FDIC insurance limit, your funds may be at risk in the event
of a bank failure.
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Other account types
Can I use Max for my business or commercial accounts?
Max currently serves individual and joint accounts as
well as revocable trusts. We have an arrangement with
The American Deposit Management Co., a firm that serves business and
commercial accounts, including nonprofits and more complex
trusts. Learn more about using ADM’s service to gain more
yield and FDIC insurance for your institutional accounts
here.
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Does Max support trust accounts?
Support for trust accounts varies by bank. UFB Direct,
American Express Bank, and Ally Bank permit clients to
designate accounts as held directly in the name of a
revocable or living trust. UFB Direct, Barclays, and Ally
Bank permit you to specify a revocable or living trust as a
Payable On Death (POD) beneficiary by contacting the bank or
specifying the trust as a beneficiary on the bank’s website.
Webster Bank does not support trusts as POD beneficiaries at
this time. More information is available via the online bank
websites or by contacting their customer support staff. FDIC
coverage of trust accounts is detailed on the FDIC’s website
for trusts. Refer to our Support for Trust Accounts guide for
additional detail.
Online savings banks generally do not support more complex
trusts, such as irrevocable trusts, as they consider them to
be commercial accounts. Max is able to serve complex
trusts and commercial accounts through our arrangement with
The American Deposit Management Co.
Please contact Max Member Services if you have further
questions regarding support for trust accounts. We suggest
that you consult your attorney or qualified estate planning
professional before establishing a trust account or
designating an account as a POD account.
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Security and Privacy
How secure is Max? How does Max protect my privacy?
Max never takes custody of your funds, and has been
tested by the same leading software security consulting firm
that consults for 19 of the 20 largest banks. Max also
has strict privacy policies and does not accept advertising or
sell member information to third parties. Read about the
extensive measures we’ve taken to
protect your privacy and the security of your accounts.
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How safe is my money and my data?
Max was designed from the ground up with security in
mind, and has been analyzed and tested by leading experts in
cybersecurity. Max uses banking industry-standard
256-bit EV SSL encryption, custom database architecture and
other security techniques to safeguard your information. All
passwords are encrypted immediately and cannot be accessed by
Max personnel, and Max disassociates your
financial data from your identity, to preserve anonymity. The
overall design of Max also provides additional
safeguards to help ensure that your banks move your funds only
between your own accounts, via funds transfers executed by
your banks. Max never takes custody of your funds, and
access to your Max account is protected by
Multi-Factor Authentication.
To learn more about how we keep your data private and your
accounts secure, click here.
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Is Max beholden to special interests?
No. Max is not affiliated with any bank or brokerage
business. Max’s interests are aligned with those of
its members.
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How does Max make money?
Max charges a membership fee, which is calculated as a
fixed percentage of cash being optimized in any given quarter
to help cover operating costs and investments in new
technologies. Max also charges banks a flat fee to
provide and maintain the software needed for the banks to be
supported on the Max platform. Max does not
accept advertising, Max does not accept payments per
click, account, or dollar of deposits, Max does not
collect any spread or scrape on deposits, and Max is
not incentivized to prioritize any one bank over any other
bank. Max’s proposed optimization is guided by which
banks are offering the highest yield each month. In this
regard, Max’s interests are aligned with those of its
members.
Max does not bombard you with advertisements or sell
your sensitive personal data. Refer to our Privacy
Policy for more detail on how we
safeguard your personal data.
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Can I choose to share my Max account with my financial advisor?
If you wish to share read-only access to your Max
account with your financial advisor, you can do so by adding
your financial advisor’s name and email address on your
Profile page. Your advisor will then be able to see up-to-date
balance information for each of your linked accounts, but will
not be able to link new accounts, send transfer instructions
to your banks, or take any other action on your behalf.
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What if I have other questions?
Max is eager to answer any other questions you might
have. Please contact us.
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